Marketing Research assignment 4 Essay Example | Topics and Well Written Essays - 250 words

Marketing Research assignment 4 - Essay Example In this case, there would be both public and professional understanding of the terms. Margin of error therefore is a radius of confidence where a statistical data from a survey relies on. This means that the marginal error is a center of information in which case there might be a higher or lower relative information. When a sample percentage is presented, a slot can be reduced on the actual value of 100% to 97% so that the 3% becomes the value of the error due to many procedures. The company can conduct a probability sampling. In this regard, each member of the target has a non-zero probability of inclusion in the sample. Here the information is unbiased because the information produced would relatively be expected to adhere to strict statistical analysis to avoid bigger errors. The sampling error considerable here is the measurable sampling error expressed as a confidence level. This means that there is a high reduction in the errors realized (Rea and Parker). Interactive, Harris. Margin of Error, When Used by Pollsters, Is Widely Misunderstood and Confuses Most People . 13 November 2007. 19 February 2014